Kaleema Williams
Email & Digital Media Marketer

​​CRM Campaign Manager 

PDI Software|June 2021 - Present

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• Built audience data extensions, push notifications, and email deployment journeys for over 20-30 client campaigns with Salesforce Marketing Cloud.

• Learned and designed SQL queries to create filter data extensions for campaign use to over 3 million customers daily.

• Facilitated the introduction of Shell Fuel Rewards Program Platinum tier through various email and push notification campaigns, resulting in over $2 million in company revenue within the first year.

 

Remote Social Media Manager & Brand Outreach Manager

3KINGS Grooming|April 2020 - Oct 2023

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• Created brand tone for social media accounts and campaigns, engineered content for Twitter, Facebook, and LinkedIn - scheduling 10-20 posts per week via Hootsuite along with blog posts for the Shopify website.

• Researched, curated, and communicated to a list of businesses for collaborations

• Content creation resulted in a 70% increase in engagement for the brand along with product reviews from known influencers.

 

Digital Marketing Manager 

Passfeed|December 2020 - June 2021

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• Developed Brand Strategy and Marketing guides based on revised website landing pages for a start-up Financial Technology brand.

• Reviewed already established ideas, and made editorial adjustments and changes to graphic design to align with the company CEO’s vision and Business Development team needs.

• Gained positive reviews from company stakeholders regarding company branding and increase engagement from social media followers.

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Digital Content Specialist

ProgressPop|August 2020 - November 2020

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• Created Facebook Ads, Instagram carousels, blog writing, and other copywriting items for ad testing purposes.

• Designed various photo content using Canva for Instagram posts.

• Assisted in content creation to aid in 2020 voter registration leading to 25,000 new registrations in target states with low voter registration turnouts.

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